Branding of Kikoriki animated series will be used for advertising of new Promsvyazbank’ debit card «All Inclusive». The campaign will cover main St.Petersburg transport corridors, as well as the media.
As part of the project, the fairy branded with image of popular animated character will be cruising at the water area of Neva river. The tickets for the boat trip will be soon available.
The characters of Kikoriki will show up at advertising stickers in subway cars and on the sides of passenger buses following the routes close to bank offices. The slogan of the campaign – «Come to us for smiles».
Kikoriki and Promsvyazbank advertising campaign will continue till the end of October 2014.