Umnaya Masha


As the Riki Group’s publishing arm, Umnaya Masha is one of the company’s core enterprises.

Their entire publishing line of books, magazines, coloring books, and book-based games and puzzles is created and prepared by Umnaya Masha’s creative team.

Their children’s magazine, Smeshariki*, boasts a circulation of one hundred and twenty thousand copies per month and over three hundred and sixty thousand readers. In the market report “Sales Leaders in Print Media for 2009,” Smeshariki Magazine took first place in the category of children’s publishing.