New Media is The Riki Group’s Internet division, specializing in the development and production of interactive, Internet-based projects. The company’s largest project is the creation and operation of www.smeshariki.ru. With over two million registered users and four hundred thousand visits per month, the site is Russia’s most popular web-based resource for users aged five to twelve. The portal is also the gateway for Russia’s first MMOG for children - www.shararam.ru. New Media has designed both sites to be easily localized for new markets around the world and is actively seeking international partners for this endeavor.
In addition to their work on www.smeshariki.ru, and «Shararam», New Media organizes and mounts web-based communications and marketing campaigns, as well as develops and produces new websites from concept through delivery.
* Riki’s hit property, Smeshariki, is sold internationally under the name Kikoriki.